What Ash can do Kat can do better

Katrina Kaif has become Bollywood's latest Lux diva. Katrina's beauty soap deal comes.


In the wake of reports that the last Lux ad-film, featuring Aishwarya Rai-Bachchan and hubby Abhishek, failed to create an expected effect.

Katrina is the reigning queen of Hindi mainstream films. She joins the league of Bollywood's biggest heroines who have endorsed.

The beauty soap down the decades, including Madhubala, Hema Malini, Sridevi, Juhi Chawla, Madhuri Dixit, Kareena Kapoor and Aishwarya.

Kat's entry with a new campaign gives the 'soap drama' a new twist. Lux makers signing up Katrina.

As their new endorser in a solo ad-film is being seen as definite recognition of the actress' growing stature.

In Bollywood, even as the offers dwindle for Ash. AbhiAsh had reportedly pocketed Rs 25 crore for the joint endorsement.
"I don't think every actress in Bollywood has been associated with Lux.



I am honoured to join the people who have been with it over the years,"said Katrina.The new Lux ad-film was shot over four days in Bangkok. Katrina looks ravishing in it in a blue gown styled by designer Rocky S.
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